Austin Conroy, known as @dealerplateguy on TikTok, humorously critiques the automotive repair industry’s growing trend of service inspection videos in his latest video, which has garnered over 600,000 views. In his parody, he portrays unenthused mechanics coerced into making these videos, highlighting their monotony and lack of engagement. Conroy’s deadpan delivery has them asking customers to approve repairs, likening the process to a bizarre form of entertainment.
The rise of these inspection videos, once exclusive to high-end dealerships, aims to rebuild trust with customers who have become skeptical of the repair industry. Major corporations like Cox Automotive advocate for this practice, suggesting it enhances transparency. Mechanics are now expected to conduct brief walkarounds, documenting issues like worn brake pads and oil leaks on camera. While intended to reassure customers about necessary repairs, Conroy’s parody serves as a comedic critique of how disconnected this process can feel, reflecting broader frustrations about communication and customer service within the industry.