Exploring the Genesis X Gran Equator Concept: The Future of Off-Road Luxury
Concept cars are more than just cool designs; they hint at what manufacturers might offer in the future. The Genesis X Gran Equator is a great example. This exciting SUV was unveiled recently and is already sparking talk that it could compete with tough off-roaders like the Mercedes-Benz G-Class and Land Rover Defender. Off-roading is hugely popular and lucrative for car makers, so there’s a lot riding on this concept.
While Genesis hasn’t officially confirmed that the X Gran Equator will go into production, Joseph Muñoz, the CEO of the Hyundai Motor Group, mentioned that the brand aims to expand its offerings with adventurous vehicles. This suggests that a rugged off-roader is definitely on the table, aligning with their vision for high-quality products that elevate the driving experience.
What’s in a Name?
Despite its aggressive styling, the name “X Gran Equator” doesn’t fit well with other Genesis SUVs, which follow a naming pattern of “GV” followed by a number, such as GV60 and GV80. There’s speculation that they might call it something like GVX or perhaps even GV90, which is expected to be a new addition to their lineup.
Platform and Power
The platform of the X Gran Equator hasn’t been revealed yet. However, Genesis currently uses a rear-wheel-drive setup for models like the G80 and GV80. For a true off-road vehicle, they might adapt this to include a robust four-wheel-drive system. This could lead to various engine options for buyers, including potentially powerful options, which would be essential for off-roading.
Although the concept looks like it might be electric, it probably won’t stay that way in final production due to demand for versatile powertrains. Genesis could offer engines similar to those in the GV80, with options ranging from a 300-horsepower turbo four-cylinder to a powerful hybrid V-6 version.
Design Features
The design of the X Gran Equator gives us a good glimpse of what a future off-roading Genesis could look like. The concept features a boxy shape, short overhangs, and a sleek profile. Inside, the design is modern yet luxurious, with unique dials instead of large screens, though the final production model is likely to include more advanced tech features and possibly a more traditional layout.
Price and Arrival
If the X Gran Equator makes it to production, it probably won’t come cheap. For reference, current Genesis models like the GV80 start at around $60,000, and this adventurous SUV could easily reach six figures, especially with luxury features and off-road capabilities. Competition with the G-Class and Defender could bump that price up even more.
As for when we might see the X Gran Equator, Genesis hasn’t provided a timeline since it’s still unclear if they will produce it. The three-row GV90 is set to join their lineup soon, and any off-road model would likely follow after mid-2026.
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